Top class racing will return to Gowran Park in June with three race meetings. Thursday 11th June, Wednesday 17th and Friday 19th June. All races will be behind closed doors as per the protocols outlined by Horse Racing Ireland. The really positive news for Kilkenny is RTE racing will broadcast live from Gowran Park on Friday 19th June where the Irish EBF Victor McCalmont Memorial Stakes is likely to be the feature race. There is racing in July at Gowran Park on 8th, 20th and Saturday 25th . All races from Gowran Park will be live on Racing TV throughout the summer.
Eddie Scally General Manager at Gowran Park said “it’s brilliant to have racing back, it shows some indications of a return to normality. Obviously we are delighted to have RTE back again on Friday 19th June. This will be the second time this year RTE have broadcast live from Gowran Park, the previous being the Goffs Thyestes Day in January.
With racing likely to be the only live sport in Ireland over the summer there is the chance to attract a new audience to the sport. Eddie takes up the point “racing will be a regular feature on RTE over the summer which is fantastic. Ireland is fortunate to have some of the best jockey’s and trainers in the world plying their trade here and this is a chance to showcase their skills and appeal to new racing fans”.
Build Your Brand
It is also a chance for businesses to partner with race tracks as a means of promoting their brand. Irish horse racing is a world leader which local, national and international companies can associate their own brand to by means of race sponsorship. Eddie adds race sponsorship is great value and does not cost as much as one might think, businesses put their own name on a race, plus track signage and social media posts so there are lots of opportunities to create brand awareness”.
All in all things are looking up at Gowran Park with the golf course open as well, albeit for members only at the moment but in the next phase guests can come with members with green fee golfers welcome from 29th June.